Finding the balance between revenue generation, strategy and execution

Balancing the need to get revenue in the door vs planning for the future is a challenge for all businesses large and small.

It’s like chicken and the egg - but which comes first ?

The reality of the matter is that without revenue there isn’t a business and without a solid go-to-market plan to execute against sales will be lack-luster.

So what do you do in this situation?
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