Strategy & Growth
Company: Managed services provider with steady but slow year on year growth.

Challenge: With two primary business segments, cloud and managed IT services the company was having difficulty building an actionable integrated go-to-market plan that allowed them to operate both brands without confusion.

Solution: Creation of integrated go-market-strategy with step by step goals and key-performance indicators inclusive of value propositions, portfolio offerings, target segments, event identifcation, sales and executive materials that maintained two distinct brands while facilitating increased account flow from Cloud to sticky managed IT services. Developed Cloud Computing Expo, NYC 2013 keynote address for client executive, including talk track and proof points, and provided presentation coaching.

Marketing & Investor Positioning
Company: Series A stage cloud appliance provider

Challenge: In the process of Series B fundraising hindered by complex technical messaging and positioning leading to confusing customer messaging.

Solution: Development of actionable short and mid range plan that addressed the creation of customer focussed messaging, marketing materials, opportunity identification, sales training, and additional assets focussed on two primary verticals Service Provider and Enterprise IT. Facilitated investor roadshow and created executive presentation materials around Monetizing the Cloud to drive awareness revenue generating activities.

Result: Increased investor understanding and interest in the business, accelerated funnel activities and raised market awareness.

Product Acceleration
Company: Early stage network reseller entering into the managed network and cloud space.

Challange: Bring to market a portfolio of standardized services in under 4 months to meet the needs of Asia based international communications provider.

Solution: Created value proposition and Identified key market opportunities, based on key technical differentiators for Data Center, Network, Cloud and Managed IT Services. Developed end-end product offerings capabilities inclusive of all key processes, supplier relationships, marketing materials, sales tools, pricing and contracts.

Result: Delivered integrated product package for white labeling to Hong Kong ahead of schedule.

Investor Services
Company: Global Hedge-fund

Challenge: Limited understanding of cloud services and their impact on the data center space, led to missed investment opportunities

Solution: Provided advisor services consisting of an overview of the various key players in the industry, their potential challenges and opportunities for growth.

Result: Enabled Hedge-fund team to make informed decisions regarding placement of their investment capital.